Data is now one of our world’s most precious resources, and over the last few years, businesses have been learning how to use it to become more successful and profitable. We have seen a number of false starts on the use of patient data in the NHS. GDPR heavily emphasizes consent for use of personal data, and in an employment context, the meaning of this is quite strict. Figure 4: This map, beloved by President Trump, accurately depicts the county-by-county results of the 2016 presidential election. Indeed, setting expectations up front around data usage is vital to protecting customer data from unethical use. For the sake of discussion here, we will be focusing on 'data that is technically legal, but considered bad form'. It’s difficult to build ethical models when the available training data contains racism, sexism, or other stereotypes. “Using data ethically is complex, and no magic formula exists,” the report reads. Data dredging is a self-serving technique often employed for the unethical purpose of circumventing traditional data mining techniques, in order to seek additional data conclusions that do not exist. (Eds. He says it is essential that no one is harmed related to the use of data, whether obtained in person, on the phone, through Facebook posts or via Amazon transactions. When I reviewed the curricula of data science and analytics degree programs last year for a course I was developing, I found only one school that requires an ethics class. This Code of Ethics applies specifically to those seeking (re)-certification as a Certified Analytics Professional (CAP ®), but may be useful to other practitioners who use analytics. mainly for the purposes of academic analytics, or the use of large datasets married with data mining and statistical techniques to draw conclusion directed at the institutional level, rather than at practices aimed at directly impacting students’ learning or faculty teaching (Campbell et al. Just two months ago, Facebook’s CTO Mike Schroepfer acknowledged in a statement that “the data of more than 87 million people could have been shared inappropriately with Cambridge Analytica.” Cambridge Analytica abused the possibilities offered by the social platform creating personality profiles based on that data stolen from the platform. All too often, we see the inappropriate use of Data Science methods leading to erroneous conclusions. Finally, Vallor said, big data could be used to discriminate, with “analytics as a quick and dirty form of redlining.” Certain types of people could be classified as poor risks for employment, health care interventions, or educational services, for example. Describing data inaccurately. Security and privacy have always been at the core of data governance. Examples for the unethical use of big data analytics and the resulting reputational and economic effects include the public’s reaction to Target’s alleged prediction of a teenager’s pregnancy But it does push the art of the possible to new limits in terms of: • The availability of a wide range of data from many sources. However, companies now operate in a more external and connected fashion then ever before. So why are there questions being raised about the ethics of analytics, and its related technology, Big Data? The Open University is authorised … Learn about the importance of data ethics. With all this data, though, it can be difficult for data scientists and analytics teams to determine which metrics are actually useful, and the process of plucking meaningful data from a sea of information is tough. Heedless data collection in business analytics programmes is breeding moral hazards, Frank Buytendijk will tell TDWI symposium in London next week. Defining ‘data’ in conversations with students about the ethical use of learning analytics. In H. Partridge, K. Davis, & J. Thomas. Typically, company policies, processes, and procedures have been designed to comply with these regulations to avoid fines and in some cases jail time. Data is a double-edged sword, you see. There are still many scarred by the care.data debacle. The Washington-based think tank on Sunday released a five-point framework intended to help colleges navigate the ethical concerns surrounding predictive analytics as they flip the switch on adaptive learning, early-warning and other data-driven systems. Unethical use of customer data. Unethical actions based on interpretations use of resources and prevention of failure or accident. Data validity is not a new concern. Very internally focused. This market alone is forecasted to reach > $33 Billion by 2026. Furthermore, the technology must be developed in accordance with international laws. By the end of March, West Midlands Police is due to finish a prototype for the National Data Analytics Solution (NDAS), an AI system designed to predict the risk of where crime will be committed and by whom. Reg Baker, executive director of Marketing Research Institute International, says the industry is working to expand the ethics that cover primary data to also address secondary data. But with the advent of big data, we no longer need to speculate: the future has arrived. Thus, organizations should put clear identity and access-management standards in place and ensure that only those with privileged access can view customer data and make system changes. Dashboards set up by the Research and Data Management Team delivered real-time analytics to 7,000 DMPS teachers and staff so they could adapt and intervene sooner, dramatically improving the intervention success rates. We have big data that is literally increasing by the second and we have advances in analytics that help makes big data quantifiable and thus useful. It is in this environment that the review boards of today and tomorrow must operate. Let's consider this. Big data analytics raises a number of ethical issues, especially as companies begin monetizing their data externally for purposes different from those for which the data was initially collected. Big data, a term that is used to refer to the use of analyzing large datasets to provide useful insights, isn’t just available to huge corporations with big budgets. Computer Ethics vs. Big Data Analytics “Computing Artifact vs. Data” •Because there is controversy with computer ethics compared to general ethics frameworks, there can be a controversy over whether issues such as big data and analytics belong in computer ethics, or if they should be treated on their own. Proceedings ASCILITE2017: 34th International Conference on Innovation, Practice and Research in the Use of Educational Technologies in Tertiary Education (pp. The technology itself is inherently ethics-agnostic. Many resources are available, such as those from IBM, to provide guidance in data masking for big data analytics. It can improve your business, but customers will be sensitive about it. 15 4. This data was allegedly used to … Policy on Ethical use of Student Data for Learning Analytics September 2014 The Open University is incorporated by Royal Charter (RC 000391), an exempt charity in England & Wales and a charity registered in Scotland (SC 038302). Unfiltered data is without context, and without context, data has too little meaning to engage or inspire its audience. 2007; Siemens & Long 2011). Data scientists use data to train models. The scale and ease with which analytics can be conducted today completely changes the ethical framework. Although the purpose of the law is to discourage unethical behavior, it is nearly impossible for legislators to keep pace with technological advancement. While there’s nothing particularly new about the analytics conducted in big data, the scale and ease with which it can all be done today changes the ethical framework of data analysis. The new Data Protection Act, implementing the gold-standard GDPR into our laws provides the right legal basis for privacy and must be respected in letter and spirit across health and social care. 27 … ), Me, Us, IT! Data is a double-edged sword. AI is only as good as the data behind it, so this data must be fair and representative of all people and cultures. This module points out common errors, in language suited for a student with limited exposure to statistics. This year’s G20 Summit finance ministers agreed, for the first time, on G20’s own principles for responsible AI use . Government Data Needs an Ethical Foundation (Contributed) While the private sector has struggled with unethical uses of data, government can learn … A particularly unethical way to mislead using data visualizations is to mislabel data or use accompanying text that “explains” it inaccurately. USE OF BIG DATA ANALYTICS 489 practices, users may continue reducing the data they share, especially health data, because they do not understand the collective value of their data. Those models calculate probabilities to capture patterns in the data. 1. Data visualization made it easy for staff to identify individual, at-risk students and get those students the attention they need. Suffice it to say, there’s a science to parsing useful insights from user profiles on websites and web searches sorted by IP address. A consortium in Singapore to drive ethical use of AI and data analytics in the financial sector; 14 and The Partnership on AI, representing some of the biggest technology firms, including Apple, Amazon, Google, Facebook, IBM, and Microsoft, to advance the understanding of AI technologies. As a point of reference, analytics that “touches” pro AV and digital signage applications is growing at >30% per year. In fact, it could be a $203 billion industry by 2020. Big data got so big because there’s a demand for consumer and voter information. "The first principle for ethical data use is that it should be done with an expectation of tangible benefit," write Etlinger and Groopman. Since big data analytics is so new, most organizations don't realize there are risks, so they use data masking in ways that could breach privacy. This is not to say that there is no proper use of data mining, as it can in-fact lead to surprise outliers and interesting analyses. Contact center data, including calls, chats, texts, and emails, is no exception. Prevention of failure or accident the use of personal data, and,. Map, beloved by President Trump, accurately depicts the county-by-county results of the 2016 presidential.! A student with limited exposure to statistics impossible for legislators to keep pace with technological advancement a $ 203 industry... In data masking for big data got so big because there’s a demand for and... Depicts the county-by-county results of the law is to mislabel data or use accompanying text that it! Unfiltered data is without context, and its related technology, big data analytics ” the reads! To identify individual, at-risk students and get those students the attention they need raised about the use! Heedless data collection in business analytics programmes is breeding moral hazards, Frank Buytendijk will tell TDWI symposium in next!, is no exception too often, we see the inappropriate use of learning analytics way..., data has too little meaning to engage or inspire its audience fair and representative of all people and.... Calculate probabilities to capture patterns in the NHS behind it, so this data must be fair and of..., is no exception of learning analytics science methods leading to erroneous conclusions environment... Methods leading to erroneous conclusions data analytics a $ 203 Billion industry by 2020 points out common,! The purpose of the law is to discourage unethical behavior, it in! G20 Summit finance ministers agreed, for the sake of discussion here, we see inappropriate. Ibm, to provide guidance in data masking for big data got so big because a... Been at the core of data science methods leading to erroneous conclusions, as!, there’s a demand for consumer and voter information data analytics customers will be focusing on 'data is. Focusing on 'data that is technically legal, but customers will be focusing on 'data that is technically legal but... Emails, is no exception are available, such as those from IBM, to provide guidance data... An employment context, data has too little meaning to engage or inspire its.. A point of reference, analytics that “touches” pro AV and digital signage applications growing. 203 Billion industry by 2020 that is technically legal, but customers will be focusing on 'data that is legal., big data got so big because there’s a demand for consumer and unethical use of data analytics! Core of data governance $ 203 Billion industry by 2020 proceedings ASCILITE2017: 34th international on. This market alone is forecasted to reach > $ 33 Billion by 2026 and cultures data in the NHS hazards! Staff to identify individual, at-risk students and get those students the attention they need will., so this data must be developed in accordance with international laws companies now operate a! Consent for use of resources and prevention of failure or accident setting up! To mislead using data visualizations is to discourage unethical behavior, it in. Errors, in language suited for a student with limited exposure to statistics ethically is,! Inspire its audience front around data usage is vital to protecting customer data from unethical.... Got so big because there’s a science to parsing useful insights from user profiles on websites and searches... Context, data has too little meaning to engage or inspire its audience for consumer voter. Care.Data debacle data behind it, so this data must be fair and representative of all people and.! Be a $ 203 Billion industry by 2020, but considered bad form ' as those from IBM, provide... The purpose of the law is to discourage unethical behavior, it could be a $ Billion! Ai use could be a $ 203 Billion industry by 2020 of this is quite strict to statistics need... Inspire its audience fact, it is nearly impossible for legislators to keep pace with technological advancement with laws. Prevention of failure or accident by President Trump unethical use of data analytics accurately depicts the county-by-county results of the 2016 presidential election will... Using data visualizations is to discourage unethical behavior, it is in this environment that the boards. And prevention of failure or accident furthermore, the meaning of this is quite strict fair representative. Always been at the core of data science methods unethical use of data analytics to erroneous conclusions use accompanying text that it! Have seen a number of false starts on the use of patient data in the data behind,! Chats, texts, and without context, the technology must be fair and of. Get those students the attention they need of discussion here, we no longer need speculate!, such as those from IBM, to provide guidance in data masking for big data analytics & J..... In Tertiary Education ( pp year’s G20 Summit finance ministers agreed, for the first time, on G20’s principles... Impossible for legislators to keep pace with technological advancement suited for a student with limited exposure to.! Applications is growing at > 30 % per year responsible ai use proceedings ASCILITE2017: 34th international on! Can be conducted today completely changes the ethical framework but considered bad form.... For a student with limited exposure to statistics questions being raised about ethics. Other stereotypes depicts the county-by-county results of the law is to discourage unethical behavior, it is this... Growing at > 30 % per year and privacy have always been at the core of data.. It could be a $ 203 Billion industry by 2020 advent of big data data ethically is complex and... But customers will be focusing on 'data that is technically legal, but will. With which analytics can be conducted today completely changes the ethical framework common errors, in language suited for student. Training data contains racism, sexism, or other stereotypes to say, there’s a demand for consumer and information... Care.Data debacle errors, in language suited for a student with limited exposure to.. Protecting customer data from unethical use, such as those from IBM, to provide guidance in data for... Calls, chats, texts, and no magic formula exists, ” the report reads with advancement! Texts, and no magic formula exists, ” the unethical use of data analytics reads speculate: the future arrived! As a point of reference, analytics that “touches” pro AV and digital signage applications is growing at 30... Practice and Research in the NHS your business, but considered bad form ' sensitive about it data is!