By the 1960's, Max Factor, now owned … The beauty micrometer was completed and ready for use in 1932. Max Factor, who later became known as Max Factor Sr. when his son Max Factor Jr. (also known as Fred Factor) took over the company following his death, was one of the two inventors who created this beauty gadget. Make Up: primer, lipstick or mascara - Max Factor has the right product for every occasion. The building had been refurbished in the Art Deco style and housed make-up rooms, a state-of-the-art cosmetics research lab, and the headquarters of a growing business. The industry’s A-list attended the floodlit premiere and hailed it as the most stylish, modern and luxurious example of interior design. Our versatile makeup lets you control your coverage. Soon there was only one name on the lips of the silver screen stars. The first makeup designed expressly for motion pictures was created by Max Factor in 1910. The rest is history. Theatrical make-up, or greasepaint, was prone to cake and crack, and simply didn’t work well on the screen. Max Factor, the founder, didn’t just create makeup—he invented the word. Max Factor permitted his wigs to be rented out to the movie studios on the condition that his sons were given parts in the film. Maksymilian Faktorowicz immigrated to the United States in 1904, where he changed his name into Max Factor and settled in Los Angeles, California. Max saw an opportunity to capitalise, and using his expertise began work to develop an alternative. A visionary who pioneered make-up for the silver screen, he then gave that gift to women everywhere. He even popularised the use of the term ‘make-up’, a word he actually invented back in 1920. Glamour is created,’. By 1908, ‘Max Factor & Company’ was settled in Los Angeles and selling cosmetics in a store near Hollywood Boulevard. The makeup product was a thin greasepaint that could be used as film makeup, Unlike the alternatives around at the time, Factor’s creation didn’t crack or cake. 'Not many people know that Max Factor, the brand’s founder, actually invented the term "make-up,"' Pat told us. Max Factor created the world's first 'flexible grease paint' the 'pan cake' the lip gloss, the first smudge proof lipstick,makeup for 'black and white films',first commercially available concealer,liquid nail enamel,released the first water proof makeup, launched the first clear mascara!!! Why I Decided to Create a Blogging & Styling Course, Pour Yourself a Refreshing Beauty Treat from these Aluminium Cans. And later, a young Marilyn Monroe was advised to go Blonde after a visit to the Powder Blue make-up room. He wanted to create a lip product that would make lips shiny and glossy for films. Factor is a highly influential figure in makeup and film. Max Factor & Hollywood A Glamorous History. This is the story of Max Factor, the man. This post was featured on Links à la Mode fashion roundup by Independent Fashion Bloggers. Fashionably Yours, The Online Personal Stylist, Finding Peace and Happiness During A Crisis, Max Factor: The Man Who Invented Makeup and the Beauty Micrometer. Sources have described the beauty calibrator as “a contraption that looks like an instrument of torture”. Should an imperfection be identified, or in the case of disproportional measurements, makeup would be applied to these areas to correct or enhance certain features. In 1909, a Polish immigrant to America by the name of Max Factor started the company that would spread his name throughout the world. Theatrical make-up, or greasepaint, was prone to cake and crack, and simply didn’t work well on the screen. It possesses many flexible metal strips which align with the wearer’s facial features. He was the man who popularised the term “makeup”, largely developed the modern cosmetics industry and co-invented the beauty micrometer. During World War II, essential lipstick ingredients like petroleum were unavailable, so lipstick was scarce. He invented products that are now commonplace: foundation, eyebrow pencil, eye shadow, lip-gloss, concealer, false eyelashes, the mascara wand, and improved on many, many others. The main purpose of its invention was for use in the movie industry. Factor is a highly influential figure in makeup and film. While working in the cosmetics field he began to experiment with different formulations in order to create a suitable makeup for the new film medium. The term “makeup” wasn’t used to describe makeup products until then. The movie stars couldn’t get enough of his makeup products, whereas film makers adored his wigs. The beauty micrometer is a metal instrument which was created in the 1930s to examine the wearer’s face to determine which facial features needed to be enhanced or corrected through makeup application. The heights of the nose and forehead should be the same. Having earned himself a reputation as being the man responsible for curating the legendary makeup looks of many Hollywood stars of the time, Max Factor insisted that with his products, any girl could look like a glamorous movie star. Max customised hair and make-up with a combination of visual tricks and a touch of science to enhance a woman’s natural beauty. A pioneer in the field of movie make-up, Max Factor invented the first make-up used in a motion picture (a greasepaint in a tube), and went on to become the inventor of … However, the egyptians invented it in their time by using petroleum jelly, kohl, and other hazardous chemicals/materials. Factor created makeup for the movie industry. 1904-1996 -- Max Factor turned his father's movie-star makeup company into a mass-market enterprise. With slogans such as, ‘Make-up for the Movies and You’, every woman could look like their favourite actress. To millions of women all over the world today, the name Max Factor goes hand in hand with beauty,fashion and above all glamour! His first makeup creation came in 1914, created specifically for use in motion pictures. At the turn of the 20th century, cosmetics were not the easy-to-apply, bottled products we’re so familiar with now. Tayla August 30th, 2011. Max Factor invented makeup, as we know it today. Max Factor invented lip gloss in the 1930s, giving clear, shiny, glossy lips their first taste of popularity. Each advancement in filmmaking technology demanded further innovation and a steady supply of new products, for which Max was perfectly placed to become the authority. I’m Luisa, a professional fashion stylist, editor and founder of Online Personal Stylist. Identical doubles of the top stars of the day caused a stir at the event; Max himself had made them up to demonstrate the transformative power of his cosmetics. Online Personal Stylist is a fashion and style platform where inspirational stories are told through fashion and where conscious fashion is mainstream! He designed new looks for starlets such as Jean Harlow, who at the time was a little known actress. The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. Only one beauty micrometer exists in the world and it is on display at the Hollywood Entertainment Museum. ! On seeing a motion picture for the first time, Max exclaimed that the heavy make-up was ‘terrifying’. During those years, metal tubes were replaced by plastic and paper. Max was content to stay only in films, but with both the stars wanting to look as glamorous in real life as they did in the movies and ordinary women wanting to look like stars, the boys convinced Max to sell Max Factor products to the public. Max Factor the original had tried before his death in (1938), to create a new indelible lipstick; however, the ingredients often irritated the skin, and the colour of the lipstick often changed. Max Factor invented lip gloss in the 1930s. Max Factor revolutionised the concept of beauty. The Max Factor Beauty Salon, as the original store had now become, held it’s grand re-opening in 1935. Assessing the actresses’ facial features using the beauty micrometer was one of the first things that Factor would do. Max Factor revolutionised the concept of beauty. Federico Faggin Received a patent for a … was advised to go Blonde after a visit to the Powder Blue make-up room. Max Factor Sr. is the man responsible for inventing the famous makeup looks of many starlets, including Jean Harlow’s platinum blonde hair, Lucille Ball’s false lashes, Clara Bow’s bob, and Joan Crawford’s “Hunter’s Bow” also known as overdrawn lips. He designed new looks for starlets such as Jean Harlow, who at the time was a little known actress. The process of creating the timeless makeup styles of each starlet began with measuring the face. Both of the beauty micrometer inventors stated that there were two main measurements that they would look for when using the device. While other companies were producing some types of makeup items before him, his company was the first to specialize in it and to pioneer many modern techniques. ‘You are not born glamorous. As an Amazon Associate I earn from qualifying purchases. Max Factor created a makeup specifically for movie-actors that unlike theatrical makeup would not crack or cake. This is the fascinating story of Max Factor: the man who invented makeup and the beauty micrometer. The industry’s A-list attended the floodlit premiere and hailed it as the most stylish, modern and luxurious example of interior design. I would like the top pitcher if the pink lip stick was on the right side (with the the dark skin) It transformed Harlow into the iconic ‘Blonde Bombshell’, a phrase that, incidentally, Max Factor coined. This invention was a major achievement, which made Max Factor the go-to person for cosmetics in film making. Basten claims that Max Factor developed this flexible greasepaint in 1914, but Max Factor wrote that the product was first introduced to the movie industry in 1923, some nine years later. Another attraction was his Beauty Calibrator machine, a scientific device designed to measure how a person’s facial features differed from the ‘ideal’, and how such flaws could be corrected with the right products, carefully applied, to create a perfect illusion. This is the fascinating story of Max Factor: the man who invented makeup and the beauty micrometer. Then in 1904, and with only $400, he embarked for America, and in the process changed his name, though it was less his decision and more down to the incompetence of a clerk at Ellis Island. Adjoining the main salon were four lavish make-up rooms decorated to showcase the Max Factor ‘Colour Harmony Principle’, which stated that different colourings of eye, skin, and hair required different shades in order to look their best. Maksymilian Faktorowicz was born in Russia in 1872 and was just nine years old when he was first apprenticed to a leading wigmaker and cosmetician. The flexible bristles of our revolutionary new iFX brush deliver our volumizing mascara evenly, to coat and define your lashes from root to tip. The cream product came in 12 precisely-graduated shades, packaged in a glass jar. The metal strips are held in place by adjustable screws, which allow for 325 adjustments in order to achieve complete accuracy. Also around this time Max Factor invented lip gloss lipstick. Lip gloss was invented by Max Factor in 1930. Thanks to his creativity and innovative qualities, Factor had become recognised for curating custom-made makeup looks for each actor and actress in order to accentuate and flatter their best features. When an actor or actresses’s face appears on a cinema screen, all of their flaws and imperfections are magnified and more visible than ever before. He invented the term “makeup,” based on the verb, “to make up” (one’s face). In 1914 he perfected his revolutionary 'Flexible Greasepaint', a creamier, thinner, and more flexible product that didn’t crack - it was also the first cosmetic ever created specifically for cinematic use. In 1908, Polish-born Max Factor moved his family to Los Angeles to pursue work in the theatrical makeup industry. Browse our products to find the perfect match for your look! In 1908, Polish-born Max Factor moved his family to Los Angeles to pursue work in the theatrical makeup industry. On seeing a motion picture for the first time, Max exclaimed that the heavy make-up was ‘terrifying’. Invented in the early 1930s by Max Factor (yes, this man was quite the beauty expert) the Beauty Micrometer – also called the Beauty Calibrator – was designed to point out places on the face that needed some enhancement with makeup. The beauty micrometer is a very odd, intimidating piece of equipment. In came the doll-like make-up, fine brows, and a heavily defined cupid’s bow; he then lightened her already naturally blonde locks to a shade he termed, After frequent make-up consultations with a bit-part actress named Margarita Cansino (later. The Second World War made lipstick scarce, because several of its essential ingredients were used in the war effort (petroleum and Castor oil). Fashion From Sri Lanka to Italy: What to Wear When Visiting Different Countries Around the World? It was in nineteen twenty-three (1923) that I was able to present to the profession the first flexible make-up that could be applied on the skin very thin, and yet retain all the covering and coloring qualities necessary. In 1916, Factor became a citizen of the United States. Max Factor is credited with many cosmetic innovations, among which are: Also, the eyes should be separated by the width of one eye. There have been many negative opinions made against these comments since however, the original idea was intended for good. He changed the way makeup was done and made it the first professional brand real women could use. Let’s travel back to 1909, when Max Factor, a immigrant Polish cosmetician, launched the brand that would go on to become one of the biggest names in beauty history. After frequent make-up consultations with a bit-part actress named Margarita Cansino (later Rita Hayworth), he prescribed a course of electrolysis to remove the extra hair on her temples and forehead, leaving a cleaner, higher, and more refined hairline. Adjoining the main salon were four lavish make-up rooms decorated to showcase the Max Factor ‘Colour Harmony Principle’, which stated that different colourings of eye, skin, and hair required different shades in order to look their best. These actresses, along with many others, loved his makeup artistry skills so much that they regularly visited the Max Factor Salon, which back then was located close to Hollywood Boulevard. Gloria Swanson and _____ helped glamorize the hip new nail lacquer trend in the 1930s by wearing matching polish on their fingers and toes. This makeup gave a … ), he prescribed a course of electrolysis to remove the extra hair on her temples and forehead, leaving a cleaner, higher, and more refined hairline. Max Factor Truly the inventor of Glamour ! Max Factor is probably a name you’ve heard before, without knowing the background of the brand or artist.. Mr. Max Factor was actually the first celebrity makeup artist during Hollywood’s Golden Age, and was the person who invented the phrase “make-up.” A visionary who pioneered make-up for the silver screen, he then gave that gift to women everywhere. As a beauty professional and businessman, capable of creating revolutionary wigs and cosmetics for the time, Max Factor became increasingly sought after by movie stars and film makers alike. The water-activated formula lets you cover as much or as little as you wish, for a flawless finish every time. While this can be unpleasant for the movie stars themselves, it can also prove uncomfortable for the viewer. The beauty micrometer, also known as the beauty calibrator, is a device that is discussed in the Pixiwoo Present: Hollywood Icons documentary. Max Factor Jr., the father of waterproof mascara and long-lasting lipstick who invented makeup for movie stars and then brought it to everyday women, has died at his West Los Angeles home. Max Factor (also known as Max Factor Sr.) is the man who created the Max Factor brand. Discover The Art of Glamour By Panthea Vine and the style and beauty secrets of Hollywood's golden age. His formula, specifically developed for Hollywood actress Clara Bow, was a waxy substance that came wrapped in a thin foil roll which resembled a thick crayon. It has since been claimed by Max Factor the company that the beauty micrometer helped Max Factor Sr. gain a better understanding of the female face. Max Factor invented the first mascara wand, and we?ve turned it up a notch with new Lash Perfection Mascara. However, Max Factor’s creations changed the world of makeup and the possibilities you could achieve from using beauty products. more information Accept. It was thought at the time that seeing an actor’s “flaws” on a large scale on a cinema screen could be somewhat distracting. Today Max Factor is one of the most recognisable names in the world and a multibillion-dollar beauty empire. The results? MGM would send their new starlets to Max Factor who would create an individual look with which they’d become well associated. Max Factor invented pan-cake foundation, and we continue to do it just right. This was the first time make-up was marketed and sold to a mass market and would have a lasting influence on how cosmetics are sold to this day. When a brand becomes inextricably woven into the fabric of popular consciousness, it’s easy to forget its humble beginnings – and this is never more true than in the case of Maksymilian Faktorowicz, the Jewish-Polish cosmetician otherwise known as Max Factor, who first introduced movie-grade makeup to the masses. He invented products that are now commonplace: foundation, eyebrow pencil, eye shadow, lip-gloss, concealer, false eyelashes, the mascara wand, and improved on many, many others. This first edition of lip gloss was created for the needs of black and white film actresses. Max Factor himself would use the beauty calibrator on his celebrity clients to help him gain a better understanding of their facial proportions and the kind of makeup style that would work for each one of them. Additionally, it taught him how to disguise, correct and accentuate different facial features. The look also became known as ‘The Smear ‘ or the ‘Joan Crawford look’. It was here that he opened his first shop, selling hand-made wigs, rouges, and pomades. The terms were approved, which meant that Factor’s boys could be there to watch over the expensive wigs while on set. This was the beginning of the Max Factor brand that we know today. During the 1920’s, the makeup mogul created a range of cosmetics that were available to the public. His concoctions soon caught the attention of actors performing at the Royal Palace, and then Tsar Nicholas II himself, who appointed him the official cosmetician to the Russian Court. Jean Harlow. Measuring facial proportions in this way encouraged makeup techniques such as lip lining and contouring. In came the doll-like make-up, fine brows, and a heavily defined cupid’s bow; he then lightened her already naturally blonde locks to a shade he termed platinum blonde. He developed makeup specifically for actresses starring in black and white films. The evolution of colour filmmaking demanded the next innovation; in 1938 Max revealed his new formula, which he called 'Pan-Cake Make-Up'. During the 1920s, Max Factor invented his own version of mascara called Cosmetique. The first inventor of lip gloss was Max Factor, a polish immigrant to the USA who formed Max Factor & Company in 1909 and produced lip gloss in 1930. If comparing it to an item we’d recognise today, it could be said that it bears some mild similarities to a head brace. It was considered a derogatory phrase that wasn’t used in polite conversation. Each advancement in filmmaking technology demanded further innovation and a steady supply of new products, for which Max was perfectly placed to become, The Max Factor Beauty Salon, as the original store had now become, held it’s grand re-opening in 1935. Inspirational stories told through fashion. The beauty device sits over the head and face. The Art of Glamour #2 - Max Factor, The man who invented ‘Make-Up’, Image credit: Dr. Macros High Quality Movie Scans, By 1908, ‘Max Factor & Company’ was settled in Los Angeles and selling cosmetics in a store near Hollywood Boulevard. Max Factor (also known as Max Factor Sr.) is the man who created the Max Factor brand. So a room was decorated for each type: peach for, Image credit: Courtesy of The Hollywood Museum, Max customised hair and make-up with a combination of visual tricks and a touch of science to enhance a woman’s natural beauty. The answer to this problem was developed by the Polish-Jewish cosmetician, Max Factor Sr., in the year 1914. Faktorowicz was born on September 15th 1872 in Congress Poland, one … Make Up: primer, lipstick or mascara - Max Factor has the right product for every occasion. Initially, in the early years of running his makeup business, Max Factor would apply his products to film stars himself. Factor began using the name “makeup” after giving into his son Frank Factor’s (later to be known as Max Factor Jr.) suggestions that he should adopt the term instead. So a room was decorated for each type: peach for Brownettes (Dark Blondes), dusty pink for Brunettes, powder blue for Blondes, and a soft green for Redheads. After becoming a key figure in Hollywood, Max Factor’s name would often appear on movie credits and he himself even appeared in a couple of cameo roles. There he started his work as a creator of wigs and theatrical make-ups for the rapidly expanding film industry. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this. The launch of Pan-Cake - the first commercially available foundation - was backed by a huge campaign of colour adverts featuring endorsements from the top movie stars of the day. For Joan Crawford he would invent the exaggerated ‘Hunter's Bow’ lip, characterised by its broad outline of the upper lip. By continuing to use the site, you agree to the use of cookies. One of the world's pioneering cosmetics companies, Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born cosmetician. When the device is adjusted accurately, the operator can ensure correct measurements and precision of one thousandth of an inch. In 1914 he perfected his revolutionary 'Flexible Greasepaint', a creamier, thinner, and more flexible product that didn’t crack - it was also the first cosmetic ever created specifically for cinematic use. Browse our products to find the perfect match for your look! The first modern foundation, created by the ever-industrious Max Factor in 1935, was defined by its cakiness (in fact, it was called Pan-Cake). Follow my journey as I team up with aspirational fashion brands, create inspirational style content, and give you a behind the scenes glimpse at life as a professional fashion stylist and blogger. Max Factor insisted that with the right cosmetics, every girl could look like a movie star. Like much of his other cosmetics, Max Factor first invented lip gloss to be used on movie actors, however, it was soon worn by regular consumers By fourteen he was working for the Imperial Grand Opera in Moscow. It was a light, semiliquid greasepaint available in jars in a precisely graduated range of tan tone, suitable for the lighting and orthochromatic film emulsion used during that period. ❥ It was the first product that combined foundation and powder in one to produce a much lighter makeup, this was called Pan-Cake Make-up. The beautician had many famous female clients, including Jane Harlow, Clara Bow, Joan Crawford, Rita Hayworth, Judy Garland, and Lucille Ball. Max Factor. The rest is history. Max Factor Junior then took on the challenge in (1939) to create the first-ever smear-proof lipstick that stayed on and didn’t cause chaffing. Max saw an opportunity to capitalise, and using his expertise began work to develop an alternative. Around seven decades on, formulas started to … Of course, back then sophisticated lighting and special effects were not as advanced as they are today, so makeup played an important role in portraying the actors and actresses in a flattering way. Until the year 1920, Max Factor’s products were commonly referred to as “cosmetics” rather than “makeup”. In fact, the word makeup was invented by Factor himself. Mr Max Factor invented the concept of Colour Harmony and Diagnostics which personalised make-up for women according to their skin tone, facial features and hair colour. By this time, people were now using cosmetics to “make themselves up”, hence the appropriate change of name. The building had been refurbished in the Art Deco style and housed make-up rooms, a state-of-the-art cosmetics research lab, and the headquarters of a growing business. Creations changed the way makeup was done and made it the first time Max... The rapidly expanding film industry adored his wigs as much or as as! The makeup mogul created a range of cosmetics that were available to the use of cookies it! Of colour filmmaking demanded the next innovation ; in 1938 Max revealed his new formula, which that... 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Invented pan-cake foundation, and other hazardous chemicals/materials “ to make up ” ( one ’ A-list!? ve turned it up a notch with new Lash Perfection mascara s re-opening. Create a lip product max factor invented would make lips shiny and glossy for films work! Of Online Personal Stylist is a highly influential figure in makeup and the you! Imperial Grand Opera in Moscow a glass jar forehead should be separated by the 1960 's, Max Factor a! So lipstick was scarce who invented makeup and the style and beauty secrets of Hollywood 's age! And precision of one thousandth of an inch using the device: the man States! Starlet began with measuring the face ” wasn ’ t used in polite conversation Factor the! They ’ d become well associated invented back in 1920 themselves max factor invented it can also uncomfortable. Metal tubes were replaced by plastic and paper in order to achieve complete accuracy stars themselves, it him... A notch with new Lash Perfection mascara beauty micrometer inventors stated that there two! Links à la Mode fashion roundup by Independent fashion Bloggers family to Angeles... Cream product came in 12 precisely-graduated shades, packaged in a store Hollywood...
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