We also use third-party cookies that help us analyze and understand how you use this website. Former KHOU anchor turns layoff into lucrative real estate career. Jacey and her husband felt some highs and lows in their relationship after staying together for three years. Oh thats just me cheesing it up again! The couple is a proud parent of a son named Jupiter Aric who was born on Saturday night of September 17, 2016. The brothers teamed up with a factory in the Philippines to create an "indestructible cooler", with superior ice retention. About The Owners Entrepreneurial twin brothers, John and Jim Jacobsen, gained success in the cooler industry by selling their high-end products for less. [2], YETI was founded by Roy and Ryan Seiders in 2006. Under California Penal Code section 632, it is a crime to record a telephone call , In California, any business created during the marriage will be considered community property. Yeti's hard coolers are made through a process called biaxial rotomolding. For 2015, Yeti closed in on $450 million in sales, up from $5 million in 2009. The upscale hunting-and-fishing retailer Cabela's, among others, has imitated Yeti's hard cooler, selling it side by side and offering bigger versions for a similar price. This story has been shared 162,441 times. The cooler, when locked, is so strong that it's beyond the ability of a hungry grizzly to crack it. A day smiling is a day living! ASB: And the YETI founders (Roy and Ryan Seiders), are just like the Quiksilver founders, Alan Green and John Law in so many ways. Analytical cookies are used to understand how visitors interact with the website. Mayor: HISD has two optionsclose school or be taken over, Meet the Astros prospect tearing up Spring Training, To get these special tacos, drive out to the Houston Ship Channel, Report: Houston ranked No. YETI is proud to offer special pricing for those who go the extra mile in their jobs, and deserve gear that does too. YETIs coolers are rotationally-molded, which is the same process used to make rugged whitewater kayaks. "I loved that they were going opposite the market." Of all the names they floated to friends and family, it was the one that most remembered: Yeti, the Ice Monster. Their most expensive one is 82 gallons and sells for $1,300. What started as a fishing trip has grown into a nine-figure business for Roy and Ryan Seiders, the brothers behind Austin-based Yeti Coolers LLC. YETI is an American manufacturer specializing in outdoor products such as ice chests, vacuum-insulated stainless-steel drinkware, soft coolers, and related accessories. YETI was founded by Roy and Ryan Seiders in 2006. Ironically, Yeti is going to have to behave a bit more like a large corporation to fend off copycats, as well as to expand its product line and manufacturing capacity. ST: In YETI's case, the Seider boys grew up on boat decks and deer leases. [25], YETI sells their products to various retailers such as Academy Sports and Outdoors, Bass Pro Shops,[3] and other retailers including Amazon Marketplace, West Marine, Cabela's, REI, and Dicks Sporting Goods. These cookies ensure basic functionalities and security features of the website, anonymously. Or maybe it is work. This week, it appears, that wave for RTIC has crashed. Something went wrong while submitting the form. [2] They are based in Austin, Texas. At the time, they were the only cooler company marketing to outdoor enthusiasts in this way, so their brand quickly grew. "He always had woodworking equipment, so we'd go get our hands dirty and make stuff," says Ryan. Things like supply chain manager, product development engineer, and director of marketing. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Their ability to carefully build an authentic, durable brand story is just as important, maybe more so, than the indestructibility of their product. They founded Yeti in 2006 when they shifted. YETI suits of body armor can't be too far behind. The company's advertising agency since 2012 has been McGarrahJessee. Create limited edition drinkware no one else has. From fly fishing in Belize to elk hunting in Colorado, the YETI was made to store perishables for an extended amount of time and endure the abuse of the miles traveled. Later remade by Hammer Horror in 1957 as The Abominable Snowman. Grab ocean-tested gear built for a great day in or on the water. Not only was it a hassle to replace our coolers after each season, but also these cheaply built, ordinary ice chests were limiting our good times. Paulie heads the premier outdoor brand's marketing department and has been focused on ensuring more of the world gets to uncover the powerful stories the YETI community has to share as well as a deeper understanding of YETI's much-loved products. Made from the same material as premium kayaks, the Yeti is a durable and "Grizzly Proof" piece of equipment. It's time to start our own dealing and our own brand name.". With the ID.me program, military members and veterans, first responders, nurses, and government employees have the opportunity to purchase select YETI gear with special pricing. One of the initial steps we took was to ensure that all of the content was broken down in such a way that the user would only be presented with items relevant to their specific use case. The brothers grew up in Driftwood, Texas, and spent a large portion of their childhood outdoors. YETI reported a net sales increase of 42% for the first-quarter (Q1) of 2021 bringing total revenue to $248 million, compared to $174 million during the same period last year. That was inevitable. The brand has barely left the South and has no international sales. A couple of cranks later and he is hooked into a five-pound largemouth bass. Gabriel is using an illegal and fraudulent divorce . As of now, the reporter is working as an anchor and weather & traffic reporter with Local 10 station since 2009. Brands that make the leap from function to fashion can find the climb gets rougher. When they left, Roy remembers thinking to himself: "Hey, this is now our future. Both protect your knuckles from scraping. YETI is known for its expensive coolers. 1 on the iTunes country chart, Chris Janson warbles that money can't buy happiness, "but it can buy me a boat, it can buy me a truck to pull it, it can buy me a Yeti 110 iced down with some Silver Bullets." jessica parker journalist father. One-piece moldingCommodity coolers glue two pieces of plastic together. [29] Business Insider calls them "a status symbol in the United States".[21]. It was the payoff from years of grassroots marketing to fishermen and hunters who not only spread the word but helped Yeti spill into other markets. Yeti is known for its durability and quality. Jacey and her husband felt some highs and lows in their relationship after staying together for three years. The entire reason the founders designed YETI coolers was to aid outdoorsman in their everyday lives. There's another for a 1-inch strap to secure it to your boat. [20] The "Hopper" series coolers are designed to be lightweight and more transportable than standard YETI coolers. Canada Goose's cachet has vaulted over that of Marmot, North Face, and last year's darling, Moncler. And funny enough, RTIC was also founded by two brothers in Texas. Both coolers contours, lid shape, size, capacity, and even the inverted-T closure tabs are almost identical. 5. RTIC is actually a Houston company. Academy accounts for 15 percent of all sales. We were raised with an appreciation for wild game, unfamiliar territory, and high-quality gear. The top and bottom pieces slot together and are held in place by aluminum pins that run the length. "This won't happen again in my career," he says. The allegations included patent infringement, trade dress infringement, trademark infringement and unfair competition. Roy thought of it in bed, obsessing again. She hired a lawyer to investigate, only to learn that Gabriel had tried to remove her name from the deed, using the Dominican Republic proceeding as proof she was not an owner, she charges. "Yeti started as a product company," says Reintjes. Igloo has over 500 products like Marine Ultra Cooler, making it the top competitor for Yeti in 2021 and beyond. It was founded in 2006 by Roy and Ryan Seiders who were serious outdoor enthusiasts frustrated by the cheaply built coolers available on the market. Use Next and Previous buttons to navigate. [21][22][23], YETI also sells drinkware, bags, and miscellaneous outdoor gear. Which is to say that Yeti will soon be selling five premium-price bottle openers in a market that needs zero. In 2006, we founded YETI Coolers with a simple mission: build the cooler wed use every day if it existed. The supply chain can't keep up. The pair officially started dating from late 2013, however, they were friends from over one decade and some even say that they were in a secret relationship since 2004. Houston pitmaster goes viral after hilarious TV interview, comes up with a new fake April Fool's Day prank, Cypress-based Rtic jumps into Texas cooler competition, Willie Nelson's new album is a lovely tribute to a fellow country legend, Two ocelots were photographed crossing a road in rare South Texas sighting, Astros GM Dana Brown sees bright future for top prospect Drew Gilbert, This is how astronauts see Houston, Texas Gulf from space with unaided eyes. Hunting, fishing and exploring were all part of their family adventures. Both coolers' contours, lid shape, size, capacity, and even the inverted-T closure tabs are almost. Their roto-molded coolers are very strong. In September 2019, Yeti opened its first flagship store in Wicker Park, Chicago. Patagonia looks like a clothing company, but founder Yvon Chouinard's unhappiness with a piton got him into the mountaineering hardware business first. (It was tested on one and approved by the Interagency Grizzly Bear Committee.) Since the. And if nature can be unforgiving, the outdoor industry is even worse. husband/wife divorce problem solution [email protected]@[email protected][email protected]@[email protected] I contacted RTIC and was told that my tops were over 30 days old and they could not replace them . Because what the Seiders brothers have produced is more than a box that will keep your brewskies chilled longer. Kayaks? Welcome back, we're happy you're here. Clothing? The brands Facebook likes grew from 182,000 in December 2013 to more than 419,000 as of early April 2016. Order Date. 4. Given capital, bulked up leadership, and its current growth rate, hitting $1 billion in sales isn't a goal, but it's probably unavoidable. [9] YETI's earnings in 2015 were $14.2 million and in 2016 were $72.2 million. Once a form is complete the users answers are transferred onto the pertinent official California divorce forms, which can then be printed along with a checklist and instructions on how to file them on their own. Marketed with tag lines that directly affront YETI products, the sales force at RTIC Coolers has never shied from calling out its competition. "I'm one of the worst fishermen in history," says Dave Schnadig, Cortec Group's managing partner. "I thought about a high price--it would take me forever to save up that money--and he said, 'Sold,'" recalls Ryan. Yetis founders reached out to well-known fishers and hunters for testimonials, which strengthened their brands credibility. In 2006, YETI Coolers was founded with a simple mission: build the cooler you'd use every day if it existed. Lids on inexpensive coolers, he explained, are often attached with these hinges, and they often break. "Drinkware and soft coolers created three legs to our stool, validating what we always thought--that the brand can carry us into new territories," says Roy. The sons of a nurse and an outdoors-loving high school teacher, Ryan, 42, and Roy, 38, were raised to be good entrepreneurs. In addition, the average salary of a news anchor is $83,300 per year. Yeti is the Range Rover of cold. Cortec provided the bulk of the offering, selling 4.6 million shares for proceeds of $149 million before expenses, or $32.32 a share. YETI Capital has been guided since its inception by a prominent private capital investor with more than 25 years of investing experience. Yeti's ability, with the help of an outside investor, to grow into a more sophisticated sales and marketing organization then became a multiplier. Instagram followers grew from 20,000 in December 2013 to more than 349,000 in March 2016. [14], On October 25, 2018, YETI became a public company via an initial public offering of 16 million shares at a price of $18 per share.[15]. Arrive is our third-party partner for resale. And it beats work. AUSTIN, Texas Austin-based YETI has abruptly ended doing business with the National Rifle Association, according to a letter sent out to NRA members Friday. This particular change to the discount program affected several legacy companies that have had special membership pricing for many years with Yeti. That's what Harley-Davidson's got." "And I think, more than anything, being with Dad exposed us to small business, wearing all the hats, all the functional areas in the business, and then [trade shows] exposed us tothe fishing-tackle industry.". Cypress-based RTIC burst onto the cooler scene in 2015 with slogans like "half the price of a Yeti cooler and holds more ice." The brothers grew up in Driftwood, Texas, and spent a large portion of their childhood outdoors. . They're marketed as being virtually indestructible and keeping ice frozen much longer than your average Coleman. Tie-down slotAn integrated sleeve lets you slide a 2-inch strap over the top and tie it down to a tailgate rack. Andrea graduated from the University of Florida in 2012 and has lived in Houston since 2014. [16] Today, multiple store locations have opened in Dallas, Denver, and across Florida. [12], In April 2018, the National Rifle Association, via its National Rifle Association Institute for Legislative Action, announced that YETI refused to be a vendor. Earlier in 2016 a couple credited their YETI cooler with saving their lives after they had boat trouble near Galveston. But by 2015, REI was a little nervous about keeping them in stock. A few minutes after that, his younger brother Roy gets into one. By 2011, with sales outstripping manufacturing capacity, Ryan and Roy knew they had a 100-pound fish on a 10-pound line, and that their dream of a modest lifestyle business was actually too small. "How Two Brothers Turned a $300 Cooler Into a $450 Million Cult Brand", "The Most Expensive, Bear-Proof, Thief-Baiting Way to Keep Your Beer Cold", "Yeti: How a $67 Million Investment Became a $3.3 Billion Windfall", "Funding details on Yeti Coolers acquisition disclosed", "YETI Holdings (YETI) Files for $100M IPO", "Yeti May Delay IPO and Bring In More Private Money", "The Biggest Belts, Hats, and Logos We Saw at MSG's Bull-Riding Rodeo", "Professional Bull Riders ride into Gila River Arena", "NRA-ILA - Florida Alert: YETI Drops NRA Foundation", "NRA supporters are blowing up Yeti coolers. Provide your account email address to receive an email to reset your password. It then became a business, and Roger found himself out of the education field. It also has a full-frame sealing gasket (like your fridge) to keep out the circulating air, which enhances ice retention. "Football," Roy yells, as a fat bass flies into the air and is urged toward the boat. This is a carousel. Nature is a nurturing place for entrepreneurs. Yeti coolers are designed in Austin, but the production takes place across the globe, including Iowa, Wisconsin, the Philippines and China. "We were a little nervous about $400 coolers and $600 coolers." Dad also dragged the entire family-- including Roy and Ryan's brother and sister--to trade shows. The YETI founders were disappointed with camping equipment that could not perform at their expectations. And that tells you about the power of the Yeti brand--customers are the ones bragging on it. When it comes to ice, YETI says that smaller, cubed pieces of ice. Filing Number. Your message has been received! And you can virtually meet the sheep that made it possible. History. All of the 6 million Yeti shares sold in the offering had been owned by shareholders; the company didnt offer any and didnt receive any proceeds. Tundra is designed to be failure-proof and has an integrated hinge system. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". YETI stated in its IPO prospectus that its products benefited from being in the music video and lyrics of "Buy Me a Boat" by Chris Janson and in the music video for "Save It for a Rainy Day" by Kenny Chesney. The duo shared the wedding vows in Bora Bora at the Four Seasons Resort in a traditional Tahitian wedding ceremony. What's more, the couple decided to celebrate their honeymoon on a tiny island named sunset Motu, amidst the emerald waters of the South Pacific. Grizzly-proofAdd a couple of locks to the slots designed for them, and Ursus arctos horribilis goes away hungry. [citation needed], YETI's sales increased from $147.7 million in 2015 to $468.9 million in 2016. Andrea Leinfelder is the space reporter for the Houston Chronicle. Yeti, based in Austin, said Thursday it had settled a patent and trademark. The yeti, also known as the Abominable Snowman, is a legendary creature that is said to inhabit the upper reaches of the Himalayas. In Roy and Ryan's world, everyone has a dog and a truck and is handy with a flathead. [17], The company targets niche markets of high-end hunting and fishing enthusiasts, outdoorsmen, beach goers, and water enthusiasts. RTIC co-founder John. In fact, Birch filed for divorce against her husband in April 2018. Individuals can work at their own pace and, should they need help at any point, have the ability to access legal help from experienced lawyers and legal document assistants. Meet the all-new stackable Rambler 10 oz Lowball. Is a business community property in California divorce? The allegations included patent infringement, trade dress infringement, trademark infringement and unfair competition. Both brands are based in Texas. Additionally, because the divorce process is somewhat non-linear, we added progress bars to act as a measure of success and a birds eye view, allowing the user to see how far along they are in the process. No such market existed. This allows the user to fill out each document and form directly within the app. Whether they are holding the most precious of cargo on a fishing trip -- your beer -- or keeping your iced drink cold, YETI's coolers and drinkware have managed to become a part of the pop-culture landscape in Texas and beyond. Yeti recruited Paul Clark, the former head of sales at TaylorMade Golf, to build a sales team. So they continued to work the small accounts and the trade shows. Molten HotCanada Goose: A 60-year-old Ontario clothing supplier to polar explorers was taken mainstream by the founder's grandson. Party Name. Anything that can break--a rope handle, for instance--is easily replaceable. Hugo the Abominable Snowman is a character in the Looney Tunes franchise. [9][10], As of January 8, 2018, Yeti still was a sponsor of the PBR[11] and the YETI "Built for the Wild" event. YETI sells drinkware products under the "Rambler" line ranging from 10 ounces to one gallon in size. Forget even Amazon. [27], Outside magazine calls Yeti's Rambler "the best mug ever made". The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Are ticket costs pricing Houston Astros fans out of Opening Day? The product lines look nearly identical. Before we head out fishing, Roy reveals a prototype of one of Yeti's newest products. While continuing to expand its Hopper and drinkware lines, Yeti is doing a deep dive into new product categories and in the process expanding its product development team from 20 to 55 people by the end of 2016. Later, she joined the University of Florida and graduated from there with a Bachelor of Arts in Political Science and Bachelor of Science in Journalism. yeti founders divorce yeti founders divorce. As in a boat, there's a drain angled along the bottom, plus a detachable hose fitting. smelliott15 6 yr. ago. He was now a cooler manufacturer full time. These cookies track visitors across websites and collect information to provide customized ads. What goes here goes anywhere. [18] YETI sponsored professional outdoors-men and hunting and fishing shows. Inspired by a world hidden under the treetops. They're. Our initial work with Hello Divorce began with a sprint in which we conceptualized who Hello Divorcess target users would be and the ways in which they could best be served. Ryan R Seiders is the 10 percent owner of YETI Holdings Inc. Other key executives at YETI Holdings Inc include SVP Supply Chain & Operations Martin Duff , Interim CFO Michael John Mcmullen , and Chief Commercial Officer Syed Faiz Ahmad . Growing up, my brother and I always had a passion for the outdoors. Launched in 2015, the products from RTIC are mirrors of many coolers and insulated bottles made by YETI. Impressed with the cooler's ruggedness, but not its design or finish, Roy bootstrapped an import business to become a distributor for the Thai cooler. In side-by-side breakdowns, RTIC has worked to show how its coolers are similar to YETIs but cost less. FIR Number. When Schnadig arrived, four people--Roy and Ryan and two others--were running the company. Hello Divorce has received incredible feedback from both the legal industry and the wider audience.This October, Hello Divorce won the 2019 Reisman Award for Legal Innovation! As for geography, the company has plans to begin rolling out their products to selected international markets. [citation needed], YETI's "Tundra" series of coolers ranges from 20 quarts to 350 quarts. "We will debate every detail, and we'll both lose sleep thinking about what's best for the product," says Roy. "Deep conversations. When two frustrated fishermen set out to reinvent the cooler, they didn't expect to upend an industry. By early 2012, almost six years after its founding, Austin-based Yeti Coolers was hitting its stride. Your plush, all-terrain blanket for outdoor ventures. This led to a backlash from NRA members, leading some to destroy YETI products they had already purchased. How can I check my divorce . They then heard about a plant in the Philippines that seemed promising. What if we did that?'" Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Many fishermen, skiers, adventurers, campers, hikers, and bikers have been inspired to create products that enhance their experience. "So when someone had a Yeti cooler in the back of their truck, they could defend that.". Yeti's other big advantage, Larsen says, was its target audience: "I told them the outdoorsman is easy and inexpensive to reach, and that there was a monumental opportunity if they were aggressive. In order to expand to a full robust version of the product that would be more easily navigable and user friendly, we decided to convert the current static website into a web app - Divorce Navigator 2.0. How do I get a copy of my Nebraska birth certificate? GearJunkie Copyright 2013 2023. [26] YETI's DTC sales accounted for "30% of revenue in 2017". The buy of YETI was made through Cortecs fifth fund which closed in 2011 with $620 million of committed capital. One of his best customers had kept asking him how much he wanted for the company. But Cortec had previously owned a rotational molder and thought it could help Yeti address its supply chain issues. Even though the couple didnt live in the Dominican Republic, Gabriel launched the legal dissolution there. Cortec took YETI public in October 2018. [13] The NRA then dropped YETI as its official supplier of coolers. As the powder liquefies, it layers across the mold precisely, creating a seamless, nearly indestructible product. Thank you! Why are YETI coolers so expensive? YETI also makes soft-sided coolers called the "Hopper" series. 8 Local cooler company Rtic will stop selling their Yeti knockoffs by May 1, according to a settlement agreement. Erin Levine, the CEO of Hello Divorce, is thrilled that users are using the app exactly as she had intended - to assist them through the divorce process, and allow them to reach out to Hello Divorce should they need a little extra assistance along the way. "Never made much money." Previously, Mr. Reintjes served as Vice President of the Outdoor Products reporting segment at Vista Outdoor Inc., a manufacturer of outdoor sports and recreation products. The husband and wife split everything 50/50, including the patent/technology to HydroFlask. he says. So, in 2014, Yeti began to establish a strategy built on natural tangents to hunting and fishing. Their father Roger Seiders was an entrepreneur that designed a fishing rod epoxy. It was a lucrative business move by RTIC, which in 2015 started selling lookalike coolers on a wave created by YETI. A post shared by Jacey Birch (@jaceybirch) on Feb 5, 2019 at 4:48pm PST. Value: Expensive, but well worth the money in my opinion. From 2013 through 2015, YETI invested $42 million in marketing alone. T-latchHeavy duty rubber latches fit into an integrated latch keeper in a ball-and-socket-type closure. The maker of high-end coolers for the hook-and-bullet set had grown to 20 employees and. A post shared by Jacey Birch (@jaceybirch) on Apr 3, 2019 at 4:18pm PDT. Our Tundra coolers are manufactured in the USA at facilities located in Iowa and Wisconsin as well as at a facility located in the Philippines. Ryan Seiders handles a fishing rod like Harry Potter does a wand. Paulie Dery joined YETI in August 2019 as the Vice President, Brand & Creative and has served as Chief Marketing Officer at YETI since 2022. In 2006, YETI Coolers was founded with a simple mission: build the cooler youd use every day if it existed. Packed as detailed below, both models held steady at just above freezing. Corrections and Amplifications: An earlier version of this story incorrectly stated Yeti's agency of record. Stark white with a logo stamped in the center, a passerby can easily mistake an RTIC for a YETI. Austin, Texas-based Yeti was founded by brothers Roy and Ryan Seiders, two sportsmen who decided to make coolers for the luxury outdoor market rather than for mass discount retailers. "And as part of the agreement, RTIC has agreed to redesign its products.". On November 4, 2020, Yeti initiated a consumer product safety recall for over 240,000 Rambler mugs, manufactured in China, for what the U.S. Consumer Product Safety Commission described as "Injury and Burn Hazards". Stand a YETI and an RTIC side by side it takes a focused eye to see the differences. [28] Field & Stream stated that the release of Yeti's Base Camp Chair officially declared the company's "dedication to a comfy derrire". Graham Flanagan: YETI is known for its expensive coolers that have become a status symbol in America. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. That's where Walt Larsen, head of Scales Advertising, Yeti's agency until 2012, found Ryan, standing in front of a table looking like he was selling pies. The two met at a friends house, quickly tying the knot in a New York ceremony in 1994. Roy and Ryan grew up in Driftwood, Texas, and spent their entire childhood outdoors. It was founded in 2006 by Roy and Ryan Seiders who were serious outdoor enthusiasts frustrated by the cheaply built coolers available on the market. Yeti Husband And Wife Divorce Andy was nominated for sale from the public offering once suspected that yeti husband and wife divorce is larger stake in the additional cost a smaller. The wife says in court papers she has no recollection of [giving] any authorization to anyone to proceed with a divorce, or even thinking about divorce from the man she had just recently married. If legal authority was given, she was either surreptitiously impaired, drugged or misled into giving it, claim court papers. It's a rare case of reshoring, but it has helped speed delivery and lets Yeti control the manufacturing process. Still, the brand had little recognition, even with outdoor enthusiasts. They attended Klein Oak High School and went to college at Sam Houston State . Hard to tell. Can you use recordings as evidence in California? On this Wikipedia the language links are at the top of the page across from the article title. The coolness factor is fading and the company's stock has struggled. Additionally, Hello Divorce provides resources for legal and emotional help at every step of the process. 2008: The company begins selling Tundra, the signature YETI hard-shell cooler, through . By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). [3] The avid outdoorsmen became frustrated with the quality of the coolers available and founded YETI in response. Zero egos," says Schnadig. There are two pretty simple answers: technology and marketing. Here are some of them. '", Larsen helped the brothers create a simple tagline--"Wildly Stronger, Keep Ice Longer"--and focused their marketing on the hunter-fisher core by hiring influential guides and fishermen as brand ambassadors. The companys net income increased from $7.3 million in 2013 to $74.2 million in 2015. When the Google co-founder Sergey Brin and Anne Wojcicki, who started the genetic testing company 23andMe, split after eight years of marriage in 2015, they hired a private judge to hash out the . Yeti founders Roy and Ryan Seiders were most concerned with creating a more durable casting platform for their fishing skiff an alternative to the breakage-prone mass-market coolers they had long been using.