Organization, Top brands: HerbalLife, Armani, Clear Shampoo, Unilever, KFC, Shopee, Crunch Fitness. The product in this type of extension would fall in the same category as the company's current offerings, making them easy to market to their existing clients. Financial gain: Aside from creating new opportunities to earn more money, brands also tend to save money on marketing expenses and brand management with extensions. But times have changed, and in some sports (e.g football) money has been poured into the industry. So Barcelona have simplified the crest, keeping key elements but ditching black lines and the FCB. Through this, Gillette aimed to expand its customer base by targeting the female demographic and creating shaving products customized to their needs. With Manchester City getting a rebrand a few years ago, we also seen a very similar logo pop up for New York City Football Club. presence. Topics In This Post: Self Branding Social Media Marketing Sports Marketing, Your email address will not be published. Or an established sporting body that needs to update your brand to move with technology and culture? Not all the examples on this list are successful brand extensions; some show how brand extensions can go wrong so that you can avoid making the same mistakes. Apple started as a company that makes computers but became a trillion-dollar company through calculated brand extensions. Here are a few potential disadvantages of brand extensions: Loss of reliability: A brand extension can actually harm your brand reputation if the new offerings dont relate to or perform as well as existing offerings. Post author: Post published: June 8, 2022 Post category: female personal trainers near me Post comments: pete quaife height pete quaife height First, he has embraced his funny side. Williams, like LeBron, came into prominence as a teen. The personal care company created the Men+Care line and developed a marketing plan that was geared toward men while staying true to its body-positivity brand values. George Foreman Grill 7. You might not have thought that a vacuum cleaner producer would start selling hair dryers, but Dyson did just that. Her performance was so good that it earned her a Golden Globe nomination for Best Actress. Does it make any logical sense to start marketing a new product to my customers? Its one of the few things in todays world that allows two people from completely different backgrounds to come together and share times of both happiness and sadness together. Some example of brand extension are: Apple: from personal computers into MP3 players. To reverse that trend, hes embraced endorsement opportunities that actually allow him to be himself. In an increasingly competitive world, brands can only survive if they offer something unique to their audience. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '6a4929ae-0291-463f-9d81-42266aa121fb', {"useNewLoader":"true","region":"na1"}); Topics: Fitbit got its customers competing with their friends 7. When it comes to branding, every detail matters. Heres a close look at a few athletes who do the most to market themselves. Naturally, that kind of unrelenting pressure results in growing pains from both personal and marketing standpoints. Learn how to build a brand for your business that stands out. The tech giant began as a search engine in 1998 and now owns multiple products that make our lives and work that much easier. This allows existing firms to attain growth and expand their clientele by capitalizing on existing brand assets. It has diversified into the beauty and hospitality industries and boasts a range of fragrances, makeup, and hotel and restaurant chains across the world. Required fields are marked *. As a result, brand extension becomes inevitable. For instance, Samsung has a huge brand name in the technology space that allows them to launch different products in related categories with a measure of success. It brings fresh, exciting colours into play with big bold text, reflecting the league itself, which boasts as being the most watched league in the world. For instance, sports brands sell cricket bats and balls together as complementary goods. But one product line that isnt the best fit for its brand is an underarm deodorant spray. As digital music files went mainstream, people needed music devices to listen to them, hence the iPods invention. We read that their were many variations of the logo and branding, so with this slightly disjointed approach the brand didnt have a recognisable element that they could hook into to grow the brand further. But Gillette later introduced shaving products for women under the name Gillette Venus.. The football teams are not the only sports that Red Bull have gotten themselves into. Although Star Wars was popular among adults when the movie was first released in 1977, many children didn't like it as much. Even if consumers arent familiar with the new offering, theyll know and trust the brand name enough to try it. And when you read into why the colour was an obvious choice for the logo it all starts to make sense, from the pink sunrises to bold vibrancy of Miami. Here are a few examples of brands that have made brand extension mistakes and the lessons you can learn from them. Brand extension, also called brand stretching, is a marketing strategy companies use to apply their recognizable brand name to a new product or service. Original Product: Athletic shoes. Although synonymous with creating iconic animated movies and TV shows, Disney also offers products that help create a community around the brand. The Rugby World Cup is being held in Japan later this year, the tournament is the first to use the new branding of the board since their high profile rebrand. Drive leads, sales, and conversions with a strong digital From school programs to foundations, the logo mark has a system allowing it to be used to its full extent. While some of the more conservative members of the tennis elite found her unprecedentedly colorful outfits offensive there wasnt much they could say once her dominance and charm continued to steamroll the competition. In this blog post, you will learn more about brand extension and see a few clever examples to learn how you can do it too. When the public deems a brand or company an expert in their industry, they might want to branch out into new offerings that still fall under their area of authority. For instance, sports brands sell cricket bats and balls together as complementary goods. Similar to a line extension, a complementary product extension, also called a companion product extension, is when a brand releases a new product that complements its initial product. Some famous examples of brand extensions include product launches by Amazon, Apple, and Starbucks. The potential logo has some really nice subtle touches, the Herons have interlocking legs which create a M and represents unity in the city and football itself. These initiatives are called brand extensions, and they allow companies to leverage their brand awareness and equity to create more revenue streams. It is important to have a strong brand message that will relate to your target audience, this is a pretty specific audience of possible recruits. You may unsubscribe from these communications at any time. Rare Design seem to have a monopoly on rebranding NBA teams. A nice lesson that being different can make the right kind of splash, but it has to be executed properly. Read also: 9 Types Of Branding And What They Really Mean. The company initially distributed a few thousand copies of the guide for free. While Amazons expanded product offerings qualify as brand extensions, their acquisitions made it the multi-billion dollar company it is today. 1. Further, Armani also has its own floral creation and chocolate brand. An owner desperate to stand out in both basketball circles but in a very ice hockey led culture. Setting up a brand structure and how the brand is used in different situations is great but be sure not to go too far! Today, however, Armani is not limited to apparel alone. And just like her venture into music, companies often extend their brand to develop new products in industries where they dont have any market share. It makes for one of the best brand extension examples it has launched several disinfectant products within the same category. Your email address will not be published. Mailchimp: email marketing to Facebook ads. Here are some reasons why you should consider brand extension as part of your marketing strategy. The This Girl Can campaign portrayed everyday women, not athletes, not only enjoying, but really succeeding with their individual goals, expelling the stigma. Some good, some bad, but there is no one formula in creating a sports brand. For example, Johnson and Johnson, a company that sells pharmaceutical and consumer packaged products, extended its brand to sell goods that specifically cater to infants. This clearly wasnt a one-off. studio, network or celebrity. The product in this type of extension would fall in the same category as the companys current offerings, making them easy to market to their existing clients. In 2014, with the huge influx in HDTV, they modernised again and were left with the slick logo mark we now see across all WWE related productions. Depending on the type of customers you have and what you want to achieve as a brand, you need to decide which brand extension strategy is right for your company. Read also: 15 Sales Prospecting Tools For a Tight Budget. Brand extension strategy examples like Apple, Starbucks and Google are: "Masters of brand extension because they are always moving into new businesses without changing their brand identity." Along with Apple, we'll explore two additional brand strategy extension examples, Corona and Sara Lee. Following his four year stint in college, AJ went on to launch his own marketing agency whose focus was to help brands better engage with multicultural consumers. Shes as charming on-screen as she is in interviews with the media, and for the most part, her roles have been well received. Couple this with big bold brand messaging, and the brand breaths a fresh life into a ever-growing sport in the UK. Their has been plenty of controversial football club rebrands and branding recently, but I think the potential new logo for David Beckhams rumoured new Miami Club is a winner. kisha e shen palit en rochester. Every season, more and more American college teams, whether that be in basketball or football, or just a whole college sports program are looking to rebrand and bring a fresh new look to their side. Wrestling was a product for teenagers and above. For example, Colgate, a toothpaste company, released toothbrushes as a new product. Showcase your business and engage youraudience. Nike tells the best stories 2. There are many reasons why brand extensions can be beneficial, so the reasons for pursuing an extension are different depending on a companys goal. One of the biggest advantages of brand extension is that it helps businesses save costs. Colgate inexplicably began offering frozen dinners. Known as brand extension, it's the process of growing your brand to include new services or productsor stretch into a new industry. The technical storage or access that is used exclusively for statistical purposes. Besides writing about marketing, he enjoys old movies, live music, and the Buffalo Bills. Imagine the pile of brand briefs the Red Bull marketing team have to put out daily! Here are some of the best brand extension examples to get you inspired. Ideally, this method works best when brands release products or services that are parallel to the ones they already offer. On the flip side, a company can also exploit its brand and, in turn, ruin it. carpenter v united states pdf; what 2 colonies bordered new york on the south When creating sports brands, and any other brand for that matter, the logo mark will be used in many different places and ways, so keep that in the back of your mind. American college sports are becoming more and more popular and the money involved in these sports will only increase with that. Trying not to sound like an advert for another agency, but I like all of their rebrands. Amazon Echo. His maturation process has been public viewing since he was a baby-faced phenom in Akron, OH. The above images and any images within this An athletes brand is key for portraying best version of themself and establishing their identity as a leader. The Manchester club builds their brand globally, including in the USA, by appealing to a closer to home subject. In her leisure time, you will find her binge-watching TV series or exploring new cafes in town. Tata Group is a good example of an organization that applies for company authority extension. Sports branding is everywhere.