“On Madison Avenue you have to be invited into the club, because it is more exclusive. “Brands have to adapt to the neighborhoods where luxury goes,” says JGA’s Nisch. We've received your submission. Published: 28 Mar, 2019. When speaking of Manhattan in absolute terms, the word “Downtown” means the southern part of Manhattan Island, and in particular the very southernmost part where the City of New York began. Mass-market L Brands was a poor corporate parent for a luxury retailer like Henri Bendel. Go figure. “These stores are monoliths or temples to luxury. Downtown opens the door. Downtown, Midtown, and Uptown Manhattan, and Long Island City as seen from Queens. Downtown is where hospitality and retail are more likely to meet. “It calls on luxury brands to re-invent themselves with the utmost creativity and passion in ways yet to be imagined. Your Ad Choices All Rights Reserved, This is a BETA experience. “The new Wooster St. Gucci store is phenomenal and unlike any Gucci store in the world. Sunshine knows a couple with a place on Fifth Avenue in the 70s as well as one in TriBeCa. Let us explain. Anything is possible, but where should you go? Downtown, the story isn’t written yet and you can become part of its becoming,” he says, adding, “Walk up Madison Avenue and you know what is on the next block. While uptown luxury is more staid and conservative, downtown is where the action is. 8020 shoes clothing made in the usa Darling Clothes hipster Kb1111 marcus cooper photography Redlight PR Robb & Hugo uptown fashion uptown vs. downtown vintage Find us on Facebook Stalk Us On Instagram If you have to sell, the value is there.”. Battery Park , Wall Street , City Hall, and the courthouses on Foley Square would all be considered to be “downtown”. “Uptown, that’s the trophy area, that’s the deepest history of the city,” says Wendy Maitland, managing director at ID Marketing. “We’re now competing for the same Upper East Side family and the Europeans who traditionally have bought uptown,” says Wilbur Gonzalez, managing director at Brown Harris Stevens’ ID Marketing Group. As much as I believe uptown luxury retail will go on and have a continued place in the fabric of New York City, I think, and my luxury colleagues largely agree, the new life, the new look and the new experience of luxury is happening downtown. Gonzalez is selling One York and One Madison Park, whose penthouse is listed for $45 million. Chanel is closing its New York City headquarters. UPTOWN: Barneys New York crop shearling jacket; $1,975. He found that rats living uptown … “I’m not saying downtown is for the poor. Yet Furman feels these are a wakeup signal of bigger changes taking place in the luxury consumer mindset. Uptown VS Downtown. The street-level entrance will have a sign that clearly says "uptown only" or "downtown only" if that is the case. “They have trained people to be there at noon every Friday for the new drop because they didn’t make much of the product and people won’t find much left if they don’t come,” he continues. Go figure. “Uptown is a closed-door environment. I founded Unity Marketing in 1992 as a research-led marketing consultancy, following a corporate career in research and information management. “Twenty-five years ago when people were looking for the best of the best, very stately elegant apartments, they came uptown,” says Barbara Fox, president of Fox Residential. For this reason, as well as for the fact that her boyfriend prefers downtown, she is apartment hunting below 34th Street. There guests can “create their own experience in the hotel then buy the products or test drive the car. Downtown is a see also of uptown. “There has always been a divide between uptown and downtown luxury,” says Ruth Bernstein, CEO and cofounder of Yard NYC, a creative agency named AdAge’s Small Agency of the Year award winner in 2018. I fear L Brands is filled with mass-marketing minds and they focus on what they can understand. You’ll start in Times Square - the heart of New York City! 78,274, This story has been shared 60,499 times. Each is fetching $2,000-plus per square foot and offering amenities like swimming pools, concierges, gyms and more. If it were uptown, people would be saying, ‘There goes the neighborhood.’”. But then those stores would have to devote prime real estate to spaces where that can happen. In fact, One York’s Perelman, an Upper West Side resident, says he’d live downtown if his children weren’t in school uptown. The Hudson River and New Jersey are West, the East River is, well, East. Martin Shanker of Shanker Inc., who founded his sales and leadership training company more than 20 years ago after a career with Macy’s and counts many of the major luxury brands as clients, says the examples above don’t add up to a bigger trend, rather each of these are individual company decisions that have more to do with corporate goals than changing consumer shopping patterns. 60,499, © 2021 NYP Holdings, Inc. All Rights Reserved Shopping centers are seen as more ‘commercial,’ and they want something more individualize and a more personalized experience.”. One person might want to relax in a lounge after dinner, while another prefers to dance all night in a club. DOWNTOWN: "Flat sandals have a casual on-the-go downtown vibe," says Ogura of the Valentino flat gladiator sandal; $1,575. New York City skyline panorama looking west. Their doors are locked. (Photo credit DON EMMERT/AFP/Getty Images), America's Top Givers: The 25 Most Philanthropic Billionaires, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Rapid Evolution: Three Ways The Pandemic Will Revolutionize Retail, Under Starters Orders, Retailers Are Chomping At The Bit But Need Guidance On How Lockdown Will Be Lifted, Why Primark’s Plan To ‘Come Back With A Bang’ Is Fundamentally Flawed, Why A Boohoo Bad Taste Face Mask Has Sir Philip Green With Envy. Downtown can be used to reference anything south of where the speaker is standing and uptown can be considered north of where the speaker is standing. Walk downtown and you don’t know what is around the next corner.”, Elusive luxury downtown, exclusive luxury uptown. Need an explaination regarding NYC only. I have listed below some options for nice lounges and bars. Uptown-vs-Downtown-New-York-Subway-stations-300x199 - Little Town Shoes. Uptown vs. At best you’d have a doorman, but now in the last couple years, the buildings downtown have screening rooms, swimming pools.”. “Today what is happening on the street level is now influencing what is happening on the runway,” Highsnobiety’s Carvalho says, which is the opposite of how traditional luxury brands have thought and operated. Time was if you had a huge chunk of change to spend on a home, you lived uptown. It is more like an event or a club that Gucci is putting on than a store. “Very rarely do we go out north of 14th Street.”. There is a growing sense of stagnation or lethargy in the uptown luxury landscape. Welcome To The Mad Mad World Of 2020 Britain, Zero Contact Everything: Coronavirus Causes The Rapid Rise Of ‘No Touch’ Retail. As nouns the difference between uptown and downtown is that uptown is (chiefly|north america) the residential part of a city, away from the commercial center while downtown is (chiefly|us) either the lower, or the business center of a city or town. Downtown you get to make the club or find the club or the club starts because you are there,” Nisch explains. And Lenz notes: “Generally, the Upper East and Upper West sides trump downtown because it’s what people are used to. All the most luxurious digs had a habit of rising around Central Park. But these examples don’t tell a trend about uptown or downtown. Battery Park , Wall Street , City Hall, and the courthouses on Foley Square would all be considered to be “downtown”. Most subway entrances have access to both the uptown and downtown … https://www.glenwoodnyc.com/manhattan-living/uptown-nyc-vs-downtown-nyc Singer points to SBE Hotel Group as having successfully combined hospitality with retail through partnerships with Evian, Lincoln Motor Cars and Maria Sharapova’s candy brand, Sugarpova. Up until now Bloomingdales, Saks, Bergdorf and Barney’s have been consider Eastside. Despite the fact that his office is actually on the Upper East Side (as are many of his society clients), interior designer Jamie Drake just purchased a two-bedroom apartment in 200 11th Ave., Annabelle Selldorf’s West 24th Street project, which is selling upwards of $2,000 per square foot. Yet there is no denying that “for rent” signs are sprouting like weeds on Madison Avenue. These brands are showing what they are all about and saying ‘this is who we are,’ not telling people how they should think.”. Recent changes in the uptown retail landscape got me wondering if uptown Manhattan was losing its luxe, thinking about the recent closing of uptown luxury retail institutions, like Henri Bendel, Lord & Taylor and Ralph Lauren Polo store, and the increasing number of retail vacancies on Madison Avenue. To achieve this convergence of hospitality and retail, Singer believes luxury brands need to use content and experiences to drive commerce, like “Having a celebration every week in the store so people will talk and come to discover something different every week,” he says, pointing to Alice + Olivia as having nailed that. Sensing a bigger trend emerging, I reached out to a network of luxury retail experts to get the lay of the land of the luxury retail market in Manhattan. “There is no larger cause of failure in the luxury sector than inappropriate marketing and by that I mean mass marketing. According to NYCSubwayGuide, Uptown is the northern part (anything north of 59th Street), Downtown is the southern part (anything south of 14th Street), and Midtown is the part in between (between 59th Street and 14th Street). But Shanker is quick to point out that younger affluents are less interested in shopping in department stores and shopping centers in general. Kothari was also enticed by One York’s perks. 155,027, This story has been shared 78,274 times. in English Literature from Pennsylvania State University. New York Financial center (Photo credit Getty Royalty Free). “The amenities, the pool, the robotic garage. At least that’s what some of the wealthiest New Yorkers figure. This all begs the question: If money is no object – uptown or downtown? Downtown luxury doesn’t have any of those connotations. “Last year we sold the highest price for a townhouse on 10th Street. Uptown is a see also of downtown. If you need a visual reference for the start of uptown, head to 59th Street, where you’ll find an abundance of halal carts, tourists trying not to crash their Citi Bikes, and, of course, Central Park. “These are individual cases and in retail it is always survival of the fittest,” Shanker say. I say, along with The Who, “Long live rock!”, I am a market researcher, speaker and author focused on the affluent consumers’ behavior and mindset, including the HENRYs (high-earners-not-rich-yet) mass affluent. “One of the reasons I think we’re getting the prices we’re getting is you’re not moving into a building that’s 150 years old with crooked floors and noisy plumbing chases,” says Stan Perelman, who developed TriBeCa’s One York. In the case of the venerable Henri Bendel closing, Lorre White, “The Luxury Guru” at White Light Consulting, believes it all comes down to management failure. When speaking of Manhattan in absolute terms, the word “Downtown” means the southern part of Manhattan Island, and in particular the very southernmost part where the City of New York began. “They go downtown and they put on their jeans and they relax, they lay back, they go to art galleries, they don’t have to put on their finest clothing to go out the door,” she says. Two New Yorkers Argue the Most Important Debate In Manhattan: Uptown or Downtown. Today, the definition to downtown and uptown fairly the same as when it originated in New York in the 1830s. Most of the entertainment people prefer to live downtown, though Denzel [Washington] bought at 15 CPW and so did Sting.”. That is what the luxury brands need to think about,” he advises. Some forums can only be seen by registered members. Views: 243. Answer 1 of 2: Hi Looking to book Tao but I see there are two Uptown and Downtown. All the most luxurious digs had a habit of rising around Central Park. New luxury understands is not about hallowed halls,” she continues. I suggest you look at a … Privacy Notice “It’s really not unusual to want to have a home in both places.”, This story has been shared 155,027 times. TV host under fire after traveling to Florida to get COVID vaccine, Sarah Trott denies dating DJ Bijou while filming ‘The Bachelor’, Victoria Larson responds to ‘Bachelor’ Matt James’ friend body-shaming her, Pete Davidson reveals the emotional truth about his mental illness, Phoebe Dynevor Was Told to “Have an Orgasm” During Her ‘Bridgerton’ Solo Sex Scene, © 2021 NYP Holdings, Inc. All Rights Reserved, Cole Haan discounts top sale styles up to 60% off, Make the best investment for your mental health in 2021, Sur La Table flash sale takes 20 percent off best-selling cookware, Where to buy new KF94 masks online to protect yourself from COVID-19, Upgrade your home security with a Ring Video Doorbell on sale for $180, Orianne Cevey auctioning Phil Collins' gold records amid split. “The Gucci store downtown in SoHo could never live on Madison Avenue. Downtown is South. “If you look at Madison Avenue, the story has already been written. “But downtown neighborhoods are so idiosyncratic,” she adds. Uptown Runs North of 59th Street; Upper Manhattan Is Farther Up. Uptown vs. downtown! Some subway entrances, but only a minority of them, have separate entrances for the uptown and downtown lines. Gucci is a prime example of a heritage luxury brand that has broken out of traditional luxury’s chains. Midtown is 34th to 59th. Could ‘Revenge Spending’ Help Retail Recover From Coronavirus? Too much department store retail is based on a 20th-century model that thinks in terms of sales per square foot,” Singer continues. “If you dream of a grand classic eight, you can only find that on Park Avenue in a grand building,” says Steinberg. “I love the architecture, the wide cobblestone streets and the amazing industrial buildings, built for functional purposes, juxtaposed with the new buildings that require landmarking. When speaking of Manhattan in absolute terms, the word “Downtown” means the southern part of Manhattan Island, and in particular the very southernmost part where the City of New York began. Drawing parallels to rock ‘n roll, Carvalho says, “Designers, creative and artistic designers within luxury brands are the new rock stars and the brands are the new bands.”, Commenting on the up-and-coming designers and creatives that come from a streetwear background, Standard Black’s Tomlinson says, “It shows these established luxury houses are continuing to evolve with their customers. While the luxury experts I polled may disagree on the uptown luxury landscape, none dispute that there is a vibrancy downtown that uptown seems to lack. Massimiliano Di Battista, CEO of Management + Artists that represents artists and producers in photography, creative direction, styling and beauty, describes it as boredom. Making the point, Singer asks why people shouldn’t be meeting their friends at a department store,“like you would say meet me in some boutique hotel lobby. It is a creative industry.” And downtown is where that creativity, of which luxury brands have no lack of, flows most freely. Uptown trains are going north ( and may go to the Bronx) Downtown trains are going South and may end up in Brooklyn.When in Manhattan trains to Queens may either be uptown trains OR downtown trains depending upon where in Manhattan you are.. Greg Furman, founder and chairman of the Luxury Marketing Council, concurs. The first real test of luxury on the Westside will be Nordstrom and Hudson Yards,” Shanker believes. New York City Has Genetically Distinct ‘Uptown’ and ‘Downtown’ Rats A graduate student sequenced rats all over Manhattan, and discovered how the city affects their genetic diversity. Thanks for contacting us. “You have the Meatpacking District with cutting-edge retail and a mix of art galleries; you have the High Line coming.”. But we live in a multi-cultural world which wants to be accepted. It’s a comfort zone.”, Jacqueline Klinger, who lives in a studio in a townhouse on 75th Street between Madison and Fifth avenues and was raised on the Upper East Side, says, “The only reason I’m comfortable uptown is because I’m from here. Take Ian Schrager’s 40 Bond (designed by Herzog & de Meuron), Andre Balazs’ 40 Mercer (Jean Nouvel), One Madison Park (with a second tower by Rem Koolhaas) or One York (Enrique Norten). “The space sold me,” he says. Opinions expressed by Forbes Contributors are their own. This story has been shared 155,027 times. As adverbs the difference between uptown and downtown A major change coming to luxury uptown will be the opening next year of Nordstrom’s women’s store at 57th Street and Broadway, to join its men’s store across the street, and downtown the opening of Hudson Yards spanning 10th and 12th Avenues from West 30th to West 34th Streets, which will be home to the first Neiman Marcus store in New York. A New York native, Jay Glazer has been practicing real estate for over 10 years and has been ranked as one of the top 250 real estate agents in the nation by Wall Street Journal & Real Trends. “Twenty-five years ago when … Downtown developers have figured out the recipe for modern luxury, sans an 843-acre park as amenity. “Retail in New York is constantly changing,” says Jeff Carvalho, managing director for North America at Highsnobiety, a downtown media company that focuses on forward-thinking, young affluent men’s lifestyles. “I was entranced by the notion of a river view and the openness and light,” says Drake, who claims he would not be opposed to living uptown, but simply has not, save a five-month stint in the East 60s. On Chanel, a company spokesperson assured me that the rumor it was abandoning New York City are not just greatly exaggerated but false. Uptown girls Cory Kennedy and India de Beaufort. In addition to Forbes.com, I contribute to “The Robin Report,” and appeared on CNBC’s “Costco Craze.” I hold a Master of Library Science degree from the University of Maryland and B.A. You are shopping a lifestyle and living it. “We need to see a convergence between retail and hospitality, where brands create buzz with their own creativity and use art, music, design and culture as a cocktail medley of impulses that transform their spaces. Downtown or lower Manhattan is farther south than that. Is Uninspiring Retail Really Worth Saving? Post was not sent - check your email addresses! The Genetic Divide Between NYC's Uptown And Downtown Rats Fordham University graduate student Matthew Combs studies the DNA of New York City's rats. “Hospitality retail acts like a concierge for their customers, not just trying to sell them clothes, but bring them into the life of the brand,” Singer continues. Starting with my first book, “Why People Buy Things They Don’t Need,” I’ve written eight others, including “Putting the Luxe Back in Luxury,” and my latest "Meet the HENRYs: The Millennials that Matter Most for Luxury Brands" and “Shops that POP! Time was if you had a huge chunk of change to spend on a home, you lived uptown. My experience is that mass marketers do not even know what they don’t know,” White says. New York City Tourism New York … Plus, “It’s a fantastic building designed by a world-class architect.”. “That’s why ten years ago John Varvatos opened a boutique in CBGB’s. To conclude this tour of luxury uptown and downtown, the biggest challenge and opportunity for luxury retail is taking it to the street, as in streetwear and street life. You have to move around and always refresh and think of a new way of approaching things. The saying goes, “You could eat out every day of your life in New York City for the rest of your life and never eat at the same place twice.” I suspect you’d have to double, triple, quadruple that number of daily visits if you wanted to shop every day at a new retailer in New York City. Manhattan, a part of New York City, famously has all three. But some heritage brands, like Burberry, Dior, Gucci and Louis Vuitton, are catching on by bringing in designers and artistic directors from the street world. Yourself to choosing one or the other called downtown New York Financial center ( Photo new york uptown vs downtown Royalty! People mean by “ uptown New York City galleries ; you have to a! Was not sent - check your email addresses do people mean by “ uptown New York City each fetching... But mainly we use the words uptown and work in Midtown, so I know about... At Madison Avenue and Long Island City as seen from Queens a habit of rising around Central Park often in... 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